Blog

Consumer Behaviour Analysis 2 months rigorous internship for FMCG (Ruchi Soya)

Looking for passionate students with a sound academic background of marketing for a specific Pan India Consumer Behavior Analysis project.

Job Title : Summer Intern
Duration : 8 weeks
Period : June – July
Location : Delhi /Bangalore/Kolkata/Indore/Mumbai/Pune

Details of Project :

Phase 1 : 7 days induction with marketing team to aide understanding of packaged edible oil industry

Phase 2: 2 weeks consumer behavior analysis at big retail chains / supermarkets. Direct interactions with customers , design of questionnaire based on broad parameters to be captured. Establish behavior pattern, brand positioning , product positioning etc

Phase 3: 2 week consumer behavior analysis at major kirana stores across location of posting. candidates should be open to be in the market the entire time.

Phase 4 : 1 weeks consumer observation at distributor level

Phase 5: 1 week FGDs at different household , identifying decision makers and engaging them in structured discussion about product offering , identifying gaps vis a vis available products

Phase 6 : Consolidation of results and final recommendation report to be presented to All India Marketing Head

Company Profile: Ruchi Soya , one of the fastest growing FMCG companies in India dealing with brands such as Mahakosh , Ruchi Gold , Nutrela.

Preference for females with a passion to understand and work in FMCG , however males are also welcome

Stipend : 5000/- month

Interested MBA students looking for a good summer project (not a token project) and currently in their first year , contact immediately giving details of college and contact number

Email CV to ruchigroup@indianinternship.com